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Shine Vitality was born out of a passion for a healthy, active and long life. We know that health is closely linked to what we eat. We take the good things nature provides and combine them into nutritional products that help you Shine.

Our company was founded in 1989, and our founders - Keith Ellis and Paul Kirkham, have a wealth of experience in the health, wellness and the fitness industry. We are proudly Australian owned and operated, and our head office and manufacturing facility is located in the eastern suburbs of Melbourne, Australia.

We formulate and manufacture our products in-house so we have full control over the quality of each product. We source our raw materials from trusted suppliers from within Australia and from around the globe so you can be sure that our products are safe and effective. 

Our team includes Biochemists, Nutritionists and Food Technologists, who collectively work to bring the highest quality products to you. Our company is HACCP certified, licensed to meet global export standards, approved for dairy products manufacturing, and complies with Good Manufacturing Practice.

In a modern world of mass produced food, it’s very difficult to eat an optimal diet every day. That’s where Shine Vitality can help. Each product is designed to address specific nutritional needs. Our philosophy is to help you live your best life by addressing health issues with nutritional solutions. Shine Vitality products are suitable for adults of all ages, from those in their 20’s through to 50’s, 60’s and beyond.

We have an exciting range of products coming soon, so check our website regularly. 

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Customer Service


Mon-Fri: 9:00 am - 5:00 pm

1800 071 320

17 Ricdanic Dr, Bayswater, VIC 3153


Fast Australia-wide delivery. Free shipping on all orders over $99.


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You can return any item purchased within 16 days of the delivery date

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